DeliveryGO

Delivery Marketplace App

Overview

In 2020, many local businesses were affected by the health emergency, and at the same time the need for delivery services to acquire food and other basic needs products increased.

From this need, DeliveryGO, a mobile application that connects local businesses with clients, was launched in June 2020. In September the app was already in use in 3 cities of the country, with more than 400 active users, and plans to start activities in Lima and Arequipa as next steps.

As students of the Immersive UX Workshop at El Muro Design School, we took on the challenge of redesigning the application based on current user problems.

Case of Study - Medium
Role

UX Designer

TEAM

Talia Quezada
Angel Sanchez

DURATION

September 2020 - November 2020

UNDERSTANDING THE PROBLEM

Users need essential products without leaving home 

We conducted interviews to current and potential users to recognize the main pain points:

  • The users don't have information about the order status in real time
  • Users don't know if local businesses comply with security protocols
  • Product stock is not always up to date
  • Users cannot detail how they want their products
  • There's no information or feedback from other users about the products quality
USER PERSONA
How could we make DeliveryGO users have more information about the local businesses, its security protocols, the quality and status of its products, and thus receive what they need?
PROCESS
STORYBOARD

In the process of ideation, improvements were proposed in the order flow, and a restructuring of the information architecture so that users can access products in a simpler way during the search.

We propose a storyboard to visualize the new order flow:

WIREFRAMES

We designed the first version of the wireframes, focused on the order process.

USABILITY TESTING


Before working on a visual proposal, we did usability tests with 5 users in the following scenarios:

  • Find a local business that sells fruits and vegetables
  • Schedule an order within two days that allows online payment
  • Track the order
  • Rate the local business and the service
  • Discover new local business
VISUAL DESIGN

The DeliveryGO app already has a color identity. Being a new product, it was important for stakeholders to be able to highlight the logo and colors in the application

GREEN
#00B450
SOFT GREEN
#8B8FD9
SOFT GREY
#F7F7F7
BLACK
#9B9B9B

Taking into account the key findings obtained from the validation stage, the visual proposal includes the flows with the improvements.

NEXT STEPS

Although in the research stage we found relevant insights on the main flow of the order, which leads to transactions and is the main business priority, I think there are other interesting insights related to discounts and customer's loyalty on which we can work for future iterations.
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